This is not a growth-at-all-costs story. We have deliberately chosen a smaller path—fewer skus, deeper attention, tighter feedback loops. Our ambition is not to be the biggest, but to be the most trusted. And trust, we have learned, is built slowly, product by product, conversation by conversation. We measure our health not by inventory turnover, but by the quiet word-of-mouth that brings new customers to us without a single ad.